Some of my work during my time at University
The Beats Meet The Bites campaign is a collaboration between Morley’s, the iconic London-based chicken shop, and Spotify, the global music streaming platform. Fusing food, music, and trend-savvy individuals, this campaign backed by QR code integrations, exclusive artist collabs, and community-centered events, puts this partnership at the forefront of cultural relevance.
The DeWalt x Barbie collaboration is a strategic intervention in a male-dominated industry. By reclaiming the 'Barbie Pink' aesthetic and applying it to professional-grade tools, the campaign highlights the 1% representation of women in manual trades. It transforms a childhood icon into a tool for real-world empowerment, proving that the construction site is a place where anyone can 'Build Their Dream'
The UNSTREAMED campaign, a partnership between Bandcamp, Yondr, and BBC Sounds, is designed to challenge the passive, distracted habits fostered by algorithm-driven streaming platforms and reignite a culture of intentional, emotionally present music listening. Through live events, community spaces, and critical conversation, the campaign highlights what is lost when music becomes background noise rather than a shared, meaningful experience. Its ultimate aim is to encourage audiences to reconnect with music as a cultural initiative that sustains memory, builds community, and restores the listening experience.