Text and logos for The Unstreamed Campaign, including BBC Sounds, Bandcamp, and Yondr.

A Public Service Campaign that  highlights what is lost when music becomes background noise rather than a shared, meaningful experience.

The aim is to bring people back to why we listen to music in the first place

Reconnect with Music to Restore the Listening Experience

Open notebook with handwritten story about seeing Post Malone, and a photo of two young women smiling at a concert at sunset.

An unlikely partnership between…

  • An independent digital music platform

  • A tech company

  • A public broadcaster

 Record live performances and panels, amplifying the event’s reach beyond festival grounds and positioning UNSTREAMED as part of a larger cultural conversation.

In the age of skips, swipes, and autoplay, songs must be catchier, shorter, and immediately rewarding to survive.

The word 'vend' in bold, red lowercase letters with a diagonal slash cutting through the middle of the text.
Bandcamp logo with a stylized blue parallelogram and the word 'bandcamp' in black lowercase letters.
An orange traditional British phone booth with a sign that reads "UNSTREAMED" on top, as the door is open revealing an ATM inside.

Liverpool

Manchester

Booths equipped to record UGC stories

Liverpool

Glasgow

Bold orange text spelling 'SOUNDS' on a black background.

These live recordings will be  broadcasted onto mega-screens in strategic hubs in London to positioning UNSTREAMED as part of a larger cultural conversation.

User Generated Content Challenge

Glasgow

Glasgow

A young man with headphones sitting in a red phone booth on a city street, using an interactive digital kiosk.

Using the hashtag #UnstreamedMoments, participants will upload short videos or posts answering the prompt: “What’s a music moment you’ll never forget?” 

Music Consumption is at an all-time high, largely due to the rise of streaming platforms

62% of global music revenue

now comes from streaming

Panel discussion at an outdoor event with a banner reading 'Educational & Cultural Panels' and a large screen displaying 'Digital Culture, Authenticity & The Future of Music.' Four people are seated on stage in chairs, engaging with the audience.

Professional Videographers

& Photographers

The festival will have 20 photographers and 10 videographers to capture the moment for festival-goers, who then can access after the festival on UNSTREAMED’s offical website

PR Aspects

As a physical centerpiece of the campaign, seven refurbished phone booths, colored in the campaign's iconic orange, will be installed across four major cities in the UK.

Manchester

London

A woman wearing headphones using a red telephone booth in a city street, with cars and buildings in the background.
Open gift box with colorful abstract design, containing a cassette tape labeled "UNSTREAMED FESTIVAL MIX VOL. 1" and a pair of tan over-ear headphones, with a printed card showing a similar colorful abstract pattern.
Advertisement on a bus shelter advertising music memories with a photo of a smiling couple on a beach at sunset, a QR code, and the hashtag #UNSTREaMEDMoments.

A new mode of consumption where listeners attend but don’t connect, stream but don’t feel. In this model, music becomes something we use but rarely embody

Crowd at outdoor concert with performers on stage under a sign reading 'The Energy Stage,' with lighting effects and digital backdrop.
Outdoor concert stage at Victoria Park with a large LED screen displaying a band performing. Audience gathered in front, with two red double-decker buses parked nearby. The event is titled 'The Unstreamed' and features live music from BBC Sounds, Bandcamp, and YOND R.

As a result, music becomes background noise rather than a meaningful experience

Open scrapbook with handwritten note on the left page and a woman standing in a kitchen on the right page. The note is titled "What's A Music Memory You Will Never Forget?" and describes a memory of unpacking in a new apartment. The woman wears a black sweater and blue jeans, smiling with hands on hips, in a kitchen with wooden cabinets and a microwave.
Open notebook with handwritten story about a music memory on the left page and a photo of an older man with gray hair and a beard, and a young girl with brown hair, both holding Oasis vinyl records at a music store on the right page, taped to the page with black decorative tape.

Real Stories From

Real People

A gift box with a colorful abstract pattern interior contains a portable cassette player labeled "UNSTREAMED FESTIVAL MIX VOL 1" and a pair of tan headphones. An invitation card inside the box reads "You're invited to UNSTREAMED Festival."

UNSTREAMED, The Music Festival

Photographer taking pictures at an outdoor concert with a stage labeled "The ENERGY STAGE" in the background, crowd enjoying the music, colorful stage lights, and sunset sky.

Liverpool

Manchester

Also designed for music and artist discovery

Glasgow

Open laptop displaying a website with the title "Access Your Photos Here" and photos of people at an event.

Taking real stories for real people and creating a shared experience everyone can relate to

Activation and Presence

Manchester

Liverpool

Manchester

Liverpool

A 2025 report in the UK found that digital fatigue is rising sharply, especially in Gen Z and MIllennials

However........................

However........................

..............

..............

..............

..............

..............

..............

These behaviors signal a larger generational shift: a longing for presence, intentionality, and more meaningful cultural experiences.

Unplug & Reconnect

A chance to offer something increasingly rare. Not just with music, but with emotion, community, and oneself.

Objectives:

Raise Awareness

Foster Presence and Community

Encourage Intentional Listening

Three Stages:

This campaign will revolve around the launch of a one-day music festival in London’s Victoria Park

 Performances by artists will be handpicked by Bandcamp based on their storytelling, authenticity, and ability to foster emotional connection.

Broadcast & Amplification

Deep Listening

Library

 Pop-up listening tent, which will allow audiences to explore curated tracks and albums in a curated atmosphere, which will reintroduce the practice of listening with focus and intention

Every festival-goer will either place their phones in a locker or pouch.

Digital-Free Space

Curated Artist Line-Up

Educational &

Cultural

Panels

Panel discussions with artists, industry experts, and cultural commentators exploring themes of digital culture, authenticity, and the future of music engagement.

Festival Livestreamed

Throughout London

OOH Advertising

London

London