The Beats Meet The Bite
The Beats Meet The Bite
The Beats Meet The Bite
The Beats Meet The Bite
The Beats Meet The Bite
The Beats Meet The Bite
Tapping Into Culture
The Beats Meet The Bites campaign is a collaboration between Morley’s, the iconic London-based chicken shop, and Spotify, the global music streaming platform. Fusing food, music, and trend-savvy individuals, this campaign is built to resonate with the target audience of Gen Z’s and young Millennials. With social media as the driving force, backed by QR code integrations, exclusive artist collabs, and community-centered events, this partnership puts Morley’s and Spotify at the forefront of cultural relevance.
+90 locations across LDN
Most popular chicken shop among Gen Z
#Morleys has over 10M+ views on TikTok
Deeply woven into UK culture from name drops in tracks to familar backdrops in music videos and interviews
28M monthly users in the UK
66% of Gen Zs discover new music through Spotify
84% of Uk Spotify users engage with playlists weekly
Streaming platforms has a 95% brand awareness in the UK
Heres the Problem…..
The number of takeaway and fast food spots in the UK is on the rise and the market is becoming increasingly crowded
HOWEVER
HOWEVER
Over 70% of Gen Z says that music directly influence their food experience
1 in 3 Gen Z consumers are more likely to try a brand if its connected to music
Branded collaborations, when executed well, result in 23% higher engagement than typical marketing posts
Creative Idea
Fuse the worlds of fast food and music into one immersive, culture-forward experience
Limited Edition Takeaway box will include QR Code & Green corded headphones
Five Emerging UK Artists
Every limited edition takeaway box will include a QR code and come with a free pair of green corded earpods.
Customers will also automatically be entered into a raffle for free tickets to one of the five concerts at the end of the campaign
The creative idea of the advert is a giant chicken wearing green headphones and sunglasses next to a giant QR Code
5 Live Surprise Concert Around London to End Campaign
From our survey, our target audience listens to a wide variety of genres, so finding up and coming artists with less than 200,000 monthly streaming on Spotify was key
Each artist will have their own exclusive menu item available across all Morley’s locations for the duration of the campaign
Scanning the code will direct customers to a curated Spotify playlist featuring all five artists, along with exclusive unreleased snippets from each artist.
UGC Challenge
***Must post on socials to be entered for one of the five surprise concerts
No text will be on the advert, as it stays consistent with the theme of mystery and sparks curiosity.
OOH Advertising
The QR code will send the viewer to a launchpad that showcases a teaser of the Morely’s x Spotify Collab
